The document outlines a change management plan for improving the communications reach of The Vermont Partnership for Fairness and Diversity (VPFD) through developing a new website, social media presence, and email marketing strategy. Key activities include mapping the existing site, developing a new site map, home page design, keyword research, demonstrating an email newsletter template, and establishing social media accounts. Stakeholders include the Executive Director, board members, and volunteers. The plan addresses meeting stakeholder needs, managing reactions, political and symbolic considerations.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Angela Warner is a communications designer who specializes in writing, graphic design, content curation, and digital marketing. She has experience in print and digital media and enjoys transforming ideas into assets that create impact. Warner believes good communication should be creative, accessible, understandable, useful, memorable, and beautiful. Her passion is improving the client experience through outstanding writing and design. She has worked in marketing roles for several educational institutions and a nonprofit, where she implemented branding, social media, and digital strategies.
SEO, Social Media & PPC Operations Management Resume | DanielMGillDaniel Martin
Daniel Gill has over 15 years of experience in digital marketing, content creation, and operations management. His resume highlights roles as VP of Operations for an digital marketing agency where he created processes for SEO, PPC, and social media teams, and as an Operations Assistant for an eCommerce startup where he helped launch and market the company's websites. Gill also has a background in journalism and creative writing. He holds a Bachelor of Arts in Media Studies and a Diploma of Business in Marketing.
Intro to Convofy for Consultancies and Agencieststaley
The document introduces Convofy, a social network for collaborating on digital content. It provides an overview of Convofy's features for social engagement and real-time collaboration. Convofy allows users to work together on shared documents and provides chat, annotations, and notifications integrated into a user's activity stream. The document also outlines implementation strategies and the benefits consultancies may see from using a social software platform like Convofy.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Angela Warner is a communications designer who specializes in writing, graphic design, content curation, and digital marketing. She has experience in print and digital media and enjoys transforming ideas into assets that create impact. Warner believes good communication should be creative, accessible, understandable, useful, memorable, and beautiful. Her passion is improving the client experience through outstanding writing and design. She has worked in marketing roles for several educational institutions and a nonprofit, where she implemented branding, social media, and digital strategies.
SEO, Social Media & PPC Operations Management Resume | DanielMGillDaniel Martin
Daniel Gill has over 15 years of experience in digital marketing, content creation, and operations management. His resume highlights roles as VP of Operations for an digital marketing agency where he created processes for SEO, PPC, and social media teams, and as an Operations Assistant for an eCommerce startup where he helped launch and market the company's websites. Gill also has a background in journalism and creative writing. He holds a Bachelor of Arts in Media Studies and a Diploma of Business in Marketing.
Intro to Convofy for Consultancies and Agencieststaley
The document introduces Convofy, a social network for collaborating on digital content. It provides an overview of Convofy's features for social engagement and real-time collaboration. Convofy allows users to work together on shared documents and provides chat, annotations, and notifications integrated into a user's activity stream. The document also outlines implementation strategies and the benefits consultancies may see from using a social software platform like Convofy.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document summarizes Katy Keim's presentation on building brand nations at the Lithium Likes to Loves Tour on September 21, 2011 in New York City. Some of the key points discussed include how engaging customers through online communities can transform them from passive "likes" to active "loves" of the brand, the must-haves of successful brand nations like engagement, scalability, reach, and measurability, and examples from companies like Sephora and Verizon that have built brand loyalty through online customer communities.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
The document proposes redesigning a website to make it more engaging, mobile-friendly, and effective at driving user action and social sharing. It recommends optimizing the site for search engines and mobile devices, adding features for passive user registration via social networks, and connecting registered users to facilitate engagement. An accompanying campaign would utilize infographics, celebrity outreach, press releases, social media, and email to introduce the new site, increase brand awareness, and engage users.
Nawbo Social Networking Practical ApplicationsCate Indiano
This document provides an overview of social networking and content strategies for organizations. It discusses creating and distributing content across various online channels, including blogs, social networks, and multimedia platforms. Metrics for analyzing the results of these efforts are also reviewed. Attendees are introduced to different social media categories and tools for leveraging content services. Formal training programs in new media strategies are briefly described at the end.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
Following Change on Facebook: fMC - This Evolution's Impact on BrandsLeo Burnett
February 29, 2012 was the inaugural Facebook Marketing Conference (fMC).
Announced were product evolutions in Pages and Ads that will change the way brands engage with consumers forever. The key takeaway is the emphasis on storytelling – how a brand tells its story and expresses itself through the participation of people. The scale, relevance, and reach Facebook provides for those stories is unprecedented."
This document discusses leveraging Facebook pages to promote brands and organizations. It describes how pages can be used to create awareness, generate leads, introduce products, and improve reputation. It provides details on page features like uploading videos and photos, developing fans, and interactive options. Tactics for marketing pages and driving traffic include contests, discussions, events, and social ads. Measurement of success and managing the page lifecycle are also covered.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Huddl is a free group messaging app that allows users to communicate in private circles like friends and family or more openly like with coworkers and classmates. It aims to make sharing more comfortable by aligning conversations with real-life social groups rather than one public stream. Huddl launched with over 2,000 daily active users and differentiates itself from competitors by enabling various group types and integrating with other platforms through QR codes. The founding team has successful startup experience and Huddl has potential for viral growth through social sharing features.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
Stanton Chase held a social media update meeting in Bogota, Colombia in 2011 to review their social media strategy, objectives, and content platforms. They discussed establishing themselves as experts on key issues for C-level executives through high-quality content on their Executive Newswire platform and other social media channels. A case study highlighted how consultant Shane Phillips successfully penetrated the financial services sector in the Middle East through his social media strategy of establishing himself as a risk management expert. The meeting also covered enhancing Stanton Chase's online presence through updating websites and better connecting social media profiles.
Great (or good) agencies don\'t sustain themselves without great strategy and great execution. Training and internal culture sometimes make the difference. Here is what Forrester said about WHi on my watch.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
Social networking has become a major part of how people interact both personally and professionally. Over 70% of workplace learning now occurs informally through interactions with colleagues rather than formal training. As workers increasingly use social networking in their personal lives, they expect and respond better to social learning environments at work. Organizations that do not provide social learning opportunities risk falling behind. Learn.com's LearnCenter platform enables social learning and collaboration in the workplace through features like blogs, forums, document sharing, and more.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document summarizes Katy Keim's presentation on building brand nations at the Lithium Likes to Loves Tour on September 21, 2011 in New York City. Some of the key points discussed include how engaging customers through online communities can transform them from passive "likes" to active "loves" of the brand, the must-haves of successful brand nations like engagement, scalability, reach, and measurability, and examples from companies like Sephora and Verizon that have built brand loyalty through online customer communities.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
The document proposes redesigning a website to make it more engaging, mobile-friendly, and effective at driving user action and social sharing. It recommends optimizing the site for search engines and mobile devices, adding features for passive user registration via social networks, and connecting registered users to facilitate engagement. An accompanying campaign would utilize infographics, celebrity outreach, press releases, social media, and email to introduce the new site, increase brand awareness, and engage users.
Nawbo Social Networking Practical ApplicationsCate Indiano
This document provides an overview of social networking and content strategies for organizations. It discusses creating and distributing content across various online channels, including blogs, social networks, and multimedia platforms. Metrics for analyzing the results of these efforts are also reviewed. Attendees are introduced to different social media categories and tools for leveraging content services. Formal training programs in new media strategies are briefly described at the end.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
Following Change on Facebook: fMC - This Evolution's Impact on BrandsLeo Burnett
February 29, 2012 was the inaugural Facebook Marketing Conference (fMC).
Announced were product evolutions in Pages and Ads that will change the way brands engage with consumers forever. The key takeaway is the emphasis on storytelling – how a brand tells its story and expresses itself through the participation of people. The scale, relevance, and reach Facebook provides for those stories is unprecedented."
This document discusses leveraging Facebook pages to promote brands and organizations. It describes how pages can be used to create awareness, generate leads, introduce products, and improve reputation. It provides details on page features like uploading videos and photos, developing fans, and interactive options. Tactics for marketing pages and driving traffic include contests, discussions, events, and social ads. Measurement of success and managing the page lifecycle are also covered.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Huddl is a free group messaging app that allows users to communicate in private circles like friends and family or more openly like with coworkers and classmates. It aims to make sharing more comfortable by aligning conversations with real-life social groups rather than one public stream. Huddl launched with over 2,000 daily active users and differentiates itself from competitors by enabling various group types and integrating with other platforms through QR codes. The founding team has successful startup experience and Huddl has potential for viral growth through social sharing features.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
Stanton Chase held a social media update meeting in Bogota, Colombia in 2011 to review their social media strategy, objectives, and content platforms. They discussed establishing themselves as experts on key issues for C-level executives through high-quality content on their Executive Newswire platform and other social media channels. A case study highlighted how consultant Shane Phillips successfully penetrated the financial services sector in the Middle East through his social media strategy of establishing himself as a risk management expert. The meeting also covered enhancing Stanton Chase's online presence through updating websites and better connecting social media profiles.
Great (or good) agencies don\'t sustain themselves without great strategy and great execution. Training and internal culture sometimes make the difference. Here is what Forrester said about WHi on my watch.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
Social networking has become a major part of how people interact both personally and professionally. Over 70% of workplace learning now occurs informally through interactions with colleagues rather than formal training. As workers increasingly use social networking in their personal lives, they expect and respond better to social learning environments at work. Organizations that do not provide social learning opportunities risk falling behind. Learn.com's LearnCenter platform enables social learning and collaboration in the workplace through features like blogs, forums, document sharing, and more.
This document discusses the future of Drupal in higher education. It notes that colleges and universities are facing tight budgets but increasing demands for websites, mobile technologies, and online services. It proposes that Drupal can help by providing an openSaaS site factory to rapidly create and manage thousands of websites. This digital marketing platform would allow schools to build compelling experiences across channels and devices to engage prospects, increase conversions, and measure campaigns. The document concludes that Drupal is well-positioned to help higher education institutions address these challenges by providing open, scalable solutions with a mobile-first approach.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
This document provides an overview of using social media for marketing purposes. It discusses the growth of social networks like Twitter and the increasing budgets companies are allocating to social media. It also covers key concepts like the 1-9-90 rule for contributor levels on social sites. The document recommends that marketers broaden their messaging across social networks and explores how to leverage major sites like Facebook, Twitter, LinkedIn and YouTube to build brands and acquire customers through the social media marketing process.
This document discusses how visual content is becoming the core of the next generation of the web, known as Web 2.5. It notes that people now watch over 3 billion YouTube videos per day and upload over 2.5 billion photos to Facebook each month. The document recommends focusing web content on people, products, interactive renderings, infographics, and video, and ensuring content is distributed effectively and its performance is tracked with analytics. It emphasizes that visual content is now more useful, affordable, and efficient than ever for engaging online audiences.
TrendStartr is a social platform that lets anyone discover the world through your eyes.
Discover the person behind the mass amount of contents, it’s your social network individualized. We centralize your existing social networks to create help you create a distribution platform that becomes a recommendation engine
TrendStartr is Twitter Visualized, and Youtube Socialized.
TrendStartr is............."Where the World Discovers You"
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
The document provides an overview of a seminar on using social media for international trade. The seminar discusses how social media is changing international business and provides examples of useful social media tools for international trade professionals, including LinkedIn, Twitter, and Google Talk. It also covers best practices for using social media, such as maintaining a consistent brand and engaging with customers.
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)John Yesko
The document discusses the challenges of adopting Web 2.0 patterns and social media strategies for business applications. It provides examples of projects that tried to incorporate viral marketing, user tagging, reviews, and social networking elements but failed due to lack of user participation, inability to control user-generated content, and technical limitations. While some Web 2.0 constructs can boost engagement, businesses need to consider whether the audience is large enough and motivated to contribute ongoing content and interactions on their own platform.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
This document is a visual resume that outlines Dave Morehouse's marketing experience and skills. It summarizes his 15+ years of experience in marketing roles at Microsoft and as an independent consultant. It highlights his expertise in areas like event management, writing and editing, project management, product management, marketing management, and digital/social media marketing strategies. Testimonials from past clients and colleagues praise his skills, organization, marketing expertise, and ability to ensure project success.
The document discusses using social media for business goals. It recommends defining your target audience and goals for social media use upfront. Specifically, whether your goal is direct customer engagement or demonstrating subject matter expertise. It also suggests starting with a few proven social media channels like Twitter, Facebook, YouTube and LinkedIn. The document outlines a four step process: 1) Evaluate established channels and influencers in your industry; 2) Build a relevant presence by connecting with key audiences; 3) Develop your community from indifferent to advocates; 4) Use your influence by providing supporters with information and tools to amplify your message.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This document outlines a 9-step social media planning and strategy process. The steps include listening to understand conversations about the brand, identifying business needs for using social media, understanding the target audience, setting goals, developing strategies to achieve goals, selecting appropriate social media channels, creating engaging content, tracking performance, and building a team to execute the plan. The strategies aim to increase brand awareness, engagement, actions, and loyalty through an active presence and inspiring content across key social platforms. Metrics like impressions, engagement, and conversions will track success.
The Vermont Partnership for Fairness and Diversity works to promote communication, compassion, and cooperation in building inclusive communities. They provide advocacy, training, and support services related to civil rights, harassment prevention, and addressing discrimination. Their goal is to embrace diversity and help ensure equal treatment and opportunity for all.
The document summarizes web analytics data for the Vermont Partnership for Fairness and Diversity's website from July 1-31, 2010. Key findings include:
- There were 79 visits and 63 unique visitors to the site.
- Over 50% of traffic came from search engines like Google, while 41.77% came from direct links or bookmarks.
- The top page was the homepage, receiving 38.36% of all pageviews.
- On average, visitors viewed 3.86 pages per visit and spent 2 minutes and 27 seconds on the site.
- The bounce rate was 35.44% and most visitors (78.48%) were new to the site.
This document provides recommendations for a social media action plan for the Vermont Partnership for Fairness & Diversity (VPFD). It outlines goals around increasing donations, expenses, email signups and customer satisfaction. It recommends following social trends, keywords, influencers and competitors relevant to VPFD's mission. Priority tools include Google Analytics, Facebook, LinkedIn and YouTube. Goals are to gain customer insights through social media conversations and increase awareness and thought leadership. Progress will be measured using analytics from websites, Facebook and other online listening tools.
The document provides recommendations for the Vermont Partnership for Fairness and Diversity to expand its presence and engagement on Facebook. It recommends both short-term and long-term strategies, including regularly posting useful content, photos, and videos; actively engaging on the Facebook page; tracking metrics and demographics; creating custom tabs and content; and recruiting influencers to help expand the organization's reach on Facebook. The goal is to leverage Facebook's social platform to more effectively build community and spread the organization's message.
This document outlines key performance indicators for evaluating the success of objectives in Peter Lloyd Johnson's capstone project for the Vermont Partnership for Fairness and Diversity (VPFD). The objectives are to refresh the VPFD website, create email templates to drive traffic to the site, optimize content for search engines, and develop a social media plan. KPIs are proposed to measure the clarity of the website's message, success of email initiatives in driving traffic, and search optimization through keyword ranking and a website grading report. Data collection methods and targets are established for reporting progress to directors monthly and biannually.
The document provides a task analysis plan for redesigning the Vermont Partnership for Fairness and Diversity website. It lists 14 common tasks users need to accomplish on the site and their importance. It also outlines 15 high-level objectives for the redesigned site, including making the content accessible and understandable to all users, adding social media connections, ensuring the site renders on all browsers and devices, and allowing for easy updates by non-technical staff. The plan aims to guide development of a site that effectively serves the organization's mission and diverse audiences.
This document is a change management plan prepared by Peter Lloyd Johnson as part of his Capstone Project for the Marlboro College Graduate Center. It outlines how to manage changes to an unspecified system or process. The plan was completed on August 7, 2010.
This project charter outlines plans to improve the online presence and communications of the Vermont Partnership for Fairness and Diversity (VPF&D). Key goals include refreshing the organization's website, implementing email marketing and social media, and developing educational materials to broaden its reach and services statewide. The scope of work involves redesigning the website using a content management system, creating an email template, optimizing content for search engines, and preparing a social media plan. The charter identifies stakeholders, business objectives, risks, and priorities to guide the project. Approval is required by the sponsor and project manager.
The document discusses opportunities and challenges for the Vermont Partnership for Fairness and Diversity in rebranding and improving their website. A rebranding could help communicate their mission more clearly and improve searchability, but introduces challenges of introducing the new brand and limited budget. Updating the website provides an opportunity to bring the new brand identity online, improve navigation for clarity, and leverage past successes. The goals are to implement available tools to build fair and inclusive communities through improved integration of brand and navigation on the website.
This presentation is intended to demonstrate how the FLASH presentation will work on the home page of the Vermont Partnership website. These are stock images that need to be purchased, if approved. They're royalty-free so the cost is relatively insignificant.
This document provides information on reporting harassment and discrimination across several areas including commercial establishments, public accommodations, housing, employment, education, civic engagement, and business tools. It lists specific services available for advocating for voters' rights, policy advocacy, creating inclusive organizations, promoting safe and supportive schools, and leadership development for underserved groups. The document aims to educate about rights and provide resources for combating harassment and discrimination.
The document proposes four design options for a home page layout and navigation. Options A-C feature a three column layout with rotating banner images and call-outs about building community, encouraging communication, finding compassion, and promoting cooperation. Option B and C are the same as A but the banner only extends across the center column. Option D is the same as B and C but with a different background color. All options include side navigation that remains constant and text extending across two columns on sub-pages.
The Vermont Partnership for Fairness and Diversity (VPFD) is a nonprofit organization that works to eliminate prejudice and discrimination in Vermont communities. It provides education programs, advocacy support, and policy expertise. VPFD's mission is to ensure all people in Vermont are treated fairly and feel included in their communities.
The document provides comments and suggestions for a website development project. It includes links to various existing websites and notes aspects of their navigation, design, functionality, and content that could potentially be applied to the project. Suggestions relate to features like rotating images on the home page, search functions, drop-down menus, organizational structures, and ways of clearly outlining information and services.
The Vermont Partnership for Fairness and Diversity (VPFD) provides various services including civil rights advocacy, policy and research, and education programs. It aims to promote fairness and diversity in Vermont and help individuals who have faced discrimination. It offers tools and resources on its website and can provide confidential assistance by phone. The organization has been working across Vermont since 1993 to build a more inclusive society.
1. Change Management Plan
for
Prepared by Peter Lloyd Johnson
Marlboro College Graduate Center
Capstone Project
August 7, 2010
2. Introduction & Current State:
The U.S. is growing more racially and ethnically diverse. White America is growing older while
the percentage of younger, mixed or “blended” ethnic groups continues to expand. Like other
states, Vermont shares in this racial and ethnic change; the world is getting smaller.
Founded in Brattleboro in 1993 and incorporated in 1995, The Vermont Partnership for Fairness
and Diversity is an education and advocacy resource dedicated to making communities fair and
welcoming for all. VPFD provides guidance to help communities overcome discrimination based
on prejudice and ignorance brought on by demographic change. It seeks to create citizen
leaders and train policymakers, educators, and business and community leaders.
The Need for Change - Root Causes:
The table below illustrates Vermont’s shifting demographics.
VT Population 1990 2000 2006
White 555,088 589,208 600,529
Non-white 11,331 25,123 30,023
% Non-white 2.0% 4.1% 4.8%
Demographic change is challenging for communities that have been largely homogeneous for
centuries. Individuals grow anxious when confronted by change. State government,
educational institutions and private industry all struggle to integrate groups of individuals who
are outside of Vermont’s historic demographic mix. Vermont’s first-hand experience with issues
of diversity, fairness and equality is limited.
Issues of fairness, diversity and equality are evident in all 13 Vermont counties, yet the Vermont
Partnership cannot execute its mission if constituents are unfamiliar with the organization.
VPFD’s reach is limited primarily to Windham county despite statewide need. Organizational
growth is stunted if the Vermont Partnership does not effectively communicate and market itself
to core constituents.
Organizational Problem/Challenge
Execution of its core mission is a challenge for The Vermont Partnership due to its limited
communications reach. The Vermont Partnership urgently needs a vastly improved website to
push the organization’s message to a broader regional and statewide audience. Improved
search engine optimization, email marketing support and social marketing initiatives will all
contribute to extending the reach of the Vermont Partnership’s message. Moreover, these
initiatives will generate new financial resources that will further extend the organization’s
message.
If successful, the results of this capstone will create and implement the necessary online
communication tools that will bring Vermont Partnership expertise to a broader constituency,
including the state legislature, educational and administrative leaders, communities of faith, and
private business owners.
3. Organizational View of this Problem:
The Executive Director and the organization’s board of directors have identified expanded
online communications and marketing as its top priority in 2010. VPFD’s current web presence
inadequately represents its core mission, the audience it serves and the results it produces.
The Vermont Partnership has looked to the Marlboro College Graduate Center to refresh its
website and extend its message using social media tools and email marketing. The Executive
Director of the Vermont Partnership and a member of the organization’s board of directors have
formed an online “sub-committee” to review/approve proposals set forth in the Capstone
development process.
Ideal State/Vision:
Develop a website that promotes, expands and reinforces the Vermont Partnership brand.
Create a design that provides concise, clear and accurate information about the Vermont
Partnership’s mission.
A. Configure the site to allow representatives of the organization to handle on-going site
maintenance and content editing following site launch.
B. Design the site to be a civil rights resource for Vermont residents.
C. Develop a social networking presence and strategy that will engage the Vermont
Partnership community and augment the communications value of its website.
D. Develop an e-mail marketing strategy and template that will push the Vermont Partnership
message to municipal leaders, educators, educational administrators, and members of the
legislature, business leaders, and faith-based communities
Structural Change Management Plan
Stakeholder
Formal Role to Play in Change Informal Role to Play in Change
name
Executive Director – Chief project Offers commentary re: creative
Curtiss Reed proponent; final approval of changes. and content direction; interpreter of
Financial resource, if necessary. important content.
VPFD board member – Idea generator Articulates what the VPFD site
Jimmy Karlan and advocate for usability and jargon-free must achieve; looks out for best
content. practices; discussion instigator.
Responsible for VPFD social media Young, tech-savvy individual who
Nichole
interface (Facebook) – part-time has taken on initial social media
Hammond
employee. responsibilities.
Copywriter –Site content development Astute resource for clearly
Cole Odell (limited); must work within keyword explaining VPFD’s mission in
parameters jargon-free language.
Art director – Site design and navigation Professional design communicates
Kim Canon
recommendations. professional organization. Her
4. graphic design talent improves
usability.
Melissa Joomla web developer – responsible for Keystone to successful completion
Wetherby backend site development of this Capstone.
Name of Activity/Method Purpose during Change Logistical Information
Determine the need for new
content beyond existing
Initial mapping of existing Define the existing map; submit to
site; identify ongoing site
VPFD site using Mindmap subcommittee for comment
and SEO maintenance
needs.
Will serve as the basis for
Develop proposed site map usability testing. Proposed Define proposed may; test
based on stakeholder site map will also test for navigation and text using index
interviews jargon, which may inhibit card usability study.
communication.
Need to ensure that design
Home page design using Ensure Joomla compatibility with
is functional within Joomla
Joomla CMS. developer.
standards.
Keyword research and Identify language for text Share keyword search results
proposal development development which will with stakeholders. Explain
using Google keywords and present best chance for importance of writing content to
other online tools. optimizing search results keywords.
Insert proposed design template
Demonstrate potential e- and show analytics capabilities
Create organization buy-in
newsletter design and within MailBuild to VPFD
for shorter, timely email
functionality using Mailbuild stakeholders. Solicit email
initiatives. Track results.
application. addresses to begin building
database.
Establish social media
Begin the process of Determine who will speak for
accounts for each of
interacting with fans. VPFD on Facebook. Determine
Facebook, YouTube,
Develop ideas for posting whether set procedures for
LinkedIn and Flickr.
which best serve VPFD’s reviewing posts before going “live”
Provide branding tie-in to
mission. are necessary.
each site when available.
Human Resources Change Management Plan
How I Will Manage Possible
Stakeholder name How I Will Meet Needs
Reactions
Improve chances for
organizational growth by taking Listen and respond to
ownership of initiative to improve organizational needs. Find online
Curtiss Reed
web presence. Provide actionable solutions. Remain active following
recommendations for extending conclusion of Capstone study.
communications
Support his efforts to improve Listen and respond positively to
Jimmy Karlan
VPFD web presence; listen to all initiatives; solicit new ideas.
5. feedback and edit accordingly.
Submit Google Analytics
Assist her in maintaining focus on information to VPFD. Define
Nichole Hammond
VPFD social media initiatives. metrics significance. Promote
ideas for social media outreach.
Explain how keywords affect
Share keyword results; review organic search results. Submit
proposed metatags, H1 and H2 specific keyword guidelines;
Cole Odell
headings and content for acknowledge that writing for the
optimization. web is different and must
contribute to improved SEO.
Provide adequate time to complete
Request assistance from other art
design. Respect the volunteer
Kim Canon directors on work for email and
nature of her relationship to the
Facebook and YouTube.
project.
Provide site map and text
documents of current content.
Meet one-on-one with Melissa to
Provided adequate time to
Melissa Wetherby review status and learn CMS for
complete template development.
development of training manual.
Respect the volunteer nature of
her relationship to the project.
Political Considerations
For the Vermont Partnership, coping with organizational power and conflict is usually an
external challenge. The VPFD is usually advocating or mediating situations in which power and
conflict are negatively affecting community.
Any organization will have an internal political component and it is important that everyone
inside the organization feels his or her voice is heard, especially as it relates to future
expansion. The executive director and the board of directors have developed a five-year plan
that will guide the organization’s development. Input was solicited from the entire organization.
This includes buy-in regarding the importance of moving beyond Windham county, moving away
from day-to-day advocacy and moving in the direction of mentoring and education.
Most important: the organization must keep asking for input from its staff. Respect their
intelligence and keep them involved in the community building process.
Symbolic Considerations
The Vermont Partnership will lead an important state diversity conference during the first week
of October. Completion of the refreshed website and associated social media tools will have
important symbolic significance for the Vermont Partnership. It will signal to social justice
organizations around the state the Vermont Partnership’s commitment to aiding a broader
segment of the Vermont population.
Successful completion of these tools will also have symbolic leadership connotations for the
Vermont Partnership vis-à-vis state government, education and business practices.